Every small business starts with a great idea
One crisp Sunday in May a few years ago I was driving my children to swimming class and had this incredible idea for a business. It hit me like a bolt of lightning.
The idea wrapped its tight
Just breatheDon’t do anything you don’t want to do just to please someone elseAcknowledge and encourage your children’s emotionsDo this for yourself as well‘Normal’ is a swear word. So is ‘pretty’. Don’t use them.‘Crud nuggets’ on the other hand is perfectly acceptable, as are 'sh*t'
I read a great story recently about Emily, who is based in South Australia, and who set up her own local errand business called Go Get ‘Em. She loves what she does and works around 10 hours a week running errands for businesses and people
How to actually be able to WORK from home.
While I admit that working from home is the dream,
practically it is a lot harder than it sounds. When you are working from home
it is far too tempting to do housework or watch Netflix, or get side-tracked
I often use words to describe myself that some readers find
uncomfortable. I am not about dwelling on the negative experience of mental
illness, but I am about stopping the stigma and embracing the crazy.
I am in a place right now where I have accepted who
Treat your audience like people: copywriting is for humans
Write for people first. There is a lot of mathematics involved in getting your website or blog to the first page of a search engine, but it’s a whole other thing entirely to reach people and get
Very few emerging businesses have time to write their own blog. A blog is an awesome content marketing tool and sounds best coming from real life and personal experience.
One of my specialties (and something I LOVE doing) is providing blog help for business Mums.
I used to try to be a superstar woman, equal parts phenomenal mother, awesome and successful businesswoman, and all-round superhero. I thought that was what I was supposed to be, what the world needed me to be, and the only thing that would be acceptable