Every small business starts with a great idea
One crisp Sunday in May a few years ago I was driving my children to swimming class and had this incredible idea for a business. It hit me like a bolt of lightning.
The idea wrapped its tight
I read a great story recently about Emily, who is based in South Australia, and who set up her own local errand business called Go Get ‘Em. She loves what she does and works around 10 hours a week running errands for businesses and people
Treat your audience like people: copywriting is for humans
Write for people first. There is a lot of mathematics involved in getting your website or blog to the first page of a search engine, but it’s a whole other thing entirely to reach people and get
Very few emerging businesses have time to write their own blog. A blog is an awesome content marketing tool and sounds best coming from real life and personal experience.
One of my specialties (and something I LOVE doing) is providing blog help for business Mums.