Just breatheDon’t do anything you don’t want to do just to please someone elseAcknowledge and encourage your children’s emotionsDo this for yourself as well‘Normal’ is a swear word. So is ‘pretty’. Don’t use them.‘Crud nuggets’ on the other hand is perfectly acceptable, as are 'sh*t'
Treat your audience like people: copywriting is for humans Write for people first. There is a lot of mathematics involved in getting your website or blog to the first page of a search engine, but it’s a whole other thing entirely to reach people and get
Very few emerging businesses have time to write their own blog. A blog is an awesome content marketing tool and sounds best coming from real life and personal experience. One of my specialties (and something I LOVE doing) is providing blog help for business Mums. Regular updating
I used to try to be a superstar woman, equal parts phenomenal mother, awesome and successful businesswoman, and all-round superhero. I thought that was what I was supposed to be, what the world needed me to be, and the only thing that would be acceptable